Creative vision can only be quantified by the results of the site's performance. Pulling together everything that has been created into a single website is art, but also carefully calculated strategy. Video integration, where a visitor's eyes land first, memorable logos, font choices, color palettes, well written copy must all balance well, encouraging the visitor to explore. It must be easy to navigate and obtain information quickly and concisely without the artistic design getting in the way. Below is a prime example of how I pull together everything.