SOCIAL MEDIA MARKETING

Search Engine Optimization (SEO) is only the very beginning of an effective marketing strategy.  The full power of social media is achieved by viewers wanting to share a product or service they want friends, family or business associates to see.  But first, a spark must ignite the fire.  Never before has advertising spending been so effective. Previously through television and radio, companies had to cast a broad expensive net in order to reach certain buyers.  Today, we are able to fine tune delivery to an extreme degree.

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FACTORS THAT OPTIMIZE ADVERTISING SPENDING

• TIME & DATE

• HISTORY OF SIMILAR PURCHASES

• INTERESTS & HOBBIES

• AGE

• GENDER

• COUNTRY, CITY, NEIGHBORHOOD

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