SOCIAL MEDIA MARKETING
Search Engine Optimization (SEO) is only the very beginning of an effective marketing strategy. The full power of social media is achieved by viewers wanting to share a product or service they want friends, family or business associates to see. But first, a spark must ignite the fire. Never before has advertising spending been so effective. Previously through television and radio, companies had to cast a broad expensive net in order to reach certain buyers. Today, we are able to fine tune delivery to an extreme degree.
FACTORS THAT OPTIMIZE ADVERTISING SPENDING
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TIME & DATE
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HISTORY OF SIMILAR PURCHASES
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INTERESTS & HOBBIES
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AGE
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GENDER
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COUNTRY, CITY, NEIGHBORHOOD